If you’ve been using Firefox or Chrome, maybe it’s time to give Safari another look. Remember, Wipr is Safari-only, because only Safari has the built-in Content Blocking APIs that give an app like Wipr a way to do the work. If you end up changing your settings for this webpage to disable content blockers (that is, to allow ads), that is ok with me as well. In fact, it’s a great place to experiment with turning content blockers on and off. If you use Wipr and turn them off, that’s OK with me. Note: this very website is supported by ads. And from then on, I don’t have to think about it.

I visit that particular site frequently, so it makes sense that I take a couple of seconds and visit “Settings for This Website…” and indicate that I do not want content blockers on, not on that site I don’t. Here’s how the website looks with Content Blockers off (I have two other Safari Extensions active: Honey, which looks for discount codes, and 1Password, which keeps track of my various website log-ins.) All you do is turn it on (in Safari’s Preferences) and optionally tell it to automatically update (I recommend you do that). Wipr is super easy to set up, and it has a automatic setter-upper. Wipr at the Mac App Store Setting up Wipr Get Wipr from the Mac app storeĬlick the picture below to go to Wipr on the Mac App Store. You’ll benefit from ad blocking in almost every case (see below for what to do if it’s not a benefit), so get Wipr. Reader View is still great, especially for longer articles, but it’s not the right choice all the time. You can experiment and see: Click to see the larger version Wipr takes out the ads and preserves the layout and links etc. You might be thinking, “Wait a minute– doesn’t Safari’s Reader View take care of ads?” You’re right, Reader View does… but it also changes the page’s layout, and sometimes leaves out links and videos and other parts of a web page. Check out these before and after screenshots.ĭownloading and rendering ads on a web page takes time, so blocking them has a “speeding things up” effect. It makes web pages load more quickly (because there’s less to load).It doesn’t track anything I do on the web.Why do I like Wipr? Let me count the ways: So much nicer to have as much of the limited screen real estate available for the content you care about. In fact I think it’s even more useful as the iPhone’s small screen can easily be covered with an ad. Note 2: Wipr is also available for the iPhone and iPad! I bought it, I use it, and it’s just as good there as it is on the Mac. It doesn’t work with Firefox, Chrome, or any other browser. It’s the one I use, and yes I bought it with my own money. The one you want for Safari on the Mac is Wipr. But… sometimes it’s a bit much, and it overwhelms the content. Even this very site relies on advertising. Most of the web is free to use, but advertising revenue makes it work.

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